WE COULDN'T
FIND THE MENSWEAR
STAPLES WE WANTED,

So we created them.

WE’RE A MODERN CLOTHING SOLUTION TO YOUR ALL-DAY CONTRARY STYLES.

ON THE CONTRARY (OTC) WAS BORN OUT OF A SIMPLE BUT PERSISTENT PROBLEM: FINDING CLOTHING THAT BLENDS TIMELESS DESIGN, PREMIUM QUALITY, AND ETHICAL PRODUCTION, WHILE ADAPTING SEAMLESSLY TO A MAN'S VERSATILE LIFESTYLE.

WE DIDN'T WANT ANOTHER TREND-DRIVEN COLLECTION THAT DISAPPEARS WITH THE SEASON.

WE WANTED A FORMULA, A SYSTEM OF ESSENTIAL PIECES THAT TAKE THE GUESSWORK OUT OF GETTING DRESSED.

CLOTHES THAT WORK, EVERY TIME.

ON THE CONTRARY (OTC) WAS BORN OUT OF A SIMPLE BUT PERSISTENT PROBLEM: FINDING CLOTHING THAT BLENDS TIMELESS DESIGN, PREMIUM QUALITY, AND ETHICAL PRODUCTION, WHILE ADAPTING SEAMLESSLY TO A MAN'S VERSATILE LIFESTYLE.

WE DIDN'T WANT ANOTHER TREND-DRIVEN COLLECTION THAT DISAPPEARS WITH THE SEASON.

WE WANTED A FORMULA, A SYSTEM OF ESSENTIAL PIECES THAT TAKE THE GUESSWORK OUT OF GETTING DRESSED.

CLOTHES THAT WORK, EVERY TIME.
Key features

COMFORT

Designed for movement, made with breathable, premium fabrics that feel as good as they look.

Key features

VERSATILITY

From work to weekends, day to night - our pieces adapt to your ever-changing routine.

Key features

DESIGN

A refined perfect fit that makes effortless style uncomplicated.

Key features

QUALITY

Durable, long-lasting materials that hold their shape and feel wash after wash.

Key features

SUSTAINABILITY

We create lasting essentials - designed to stay, not be replaced. By producing in thoughtful quantities and prioritizing ethical manufacturing, we reduce waste and ensure responsible craftsmanship.
Key features

COMFORT

Designed for movement, made with breathable, premium fabrics that feel as good as they look.

VERSATILITY

From work to weekends, day to night - our pieces adapt to your ever-changing routine.

DESIGN

A refined perfect fit that makes effortless style uncomplicated.

QUALITY

Durable, long-lasting materials that hold their shape and feel wash after wash.

SUSTAINABILITY

We create lasting essentials - designed to stay, not be replaced. By producing in thoughtful quantities and prioritizing ethical manufacturing, we reduce waste and ensure responsible craftsmanship.
ONE LEGENDARY CUT
TWO MATERIAL CHOICES
100% PIMA COTTON
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EVERYDAY ESSENTIAL
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